Home » Definition Of Marketing » 2. AMA Definition of Marketing – Marketing Management Video Lecture by Prof. Vijay Prakash Anand

2. AMA Definition of Marketing – Marketing Management Video Lecture by Prof. Vijay Prakash Anand

American Marketing Association (AMA) defines Marketing as:

‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’

Please check out this video for understanding each and every term used in the definition given by AMA.
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