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24/7/365: The Business of Marketing the News

Complete video at: http://fora.tv/2009/04/22/Buyouts_Takeovers_Downsizing_Financial_Reporting_in_Todays_Economy

Liz Claman, Fox Business news anchor, and Alan Murray, deputy managing editor of The Wall Street Journal, discuss the importance of marketing the news. “This is a visual medium and you’ve got to be mentally and emotionally attractive to people,” says Claman. “If you don’t grab people’s attention, they’re gone,” adds Murray.


Should financial media be held accountable for their failure to have warned the public of the current economic downturn? What steps are being taken to avoid this happening in the future?

A panel of leading financial reporters assess the global crisis and discuss the ‘perfect storm’ of events that led to it. Aspiring journalists will hear how to avoid the perils and pitfalls of the profession, and media observers can decide for themselves if the media is to blame.

With Charles Gasparino, on-air editor, CNBC; author King of the Club: Richard Grasso and the Survival of the New York Stock Exchange; Farnoosh Torabi, correspondent, TheStreet.com TV; Liz Claman, anchor, Fox Business Network; and Alan Murray, deputy managing editor, The Wall Street Journal; executive editor, Journal Online, and WSJ Television. Moderated by Jeff Bercovici, Blogger, “Mixed Media,” Portfolio.com. – The New School

Liz Claman joined FOX Business Network (FBN) as an anchor in October 2007. Her debut included an exclusive interview with Berkshire Hathaway CEO and legendary investor Warren Buffett. Before joining FBN, Claman served as an anchor at CNBC, most recently anchoring Morning Call and Cover to Cover.

Alan Murray is a Deputy Managing Editor of The Wall Street Journal and Executive Editor for the Journal Online. He also has editorial responsibility for Wall Street Journal television, books, conferences, and the MarketWatch web site. Mr. Murray spent a decade as the Journals Washington bureau chief. He is also a regular contributor to CNBC, and author of several books, including, most recently, Revolt in the Board Room: The New Rules of Power in Corporate America.

Farnoosh Torabi is a personal finance contributor, author, speaker and television guest. In 2008 she published You’re So Money – Live Rich Even When You’re Not, a tell-all for young adults searching for financial independence. Farnoosh recently wrapped REAL SIMPLE. REAL LIFE., a makeover series on TLC, where she helps busy women better understand and manage their financial challenges.

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