We all know that marketing your small business is essential to getting results, but targeting that market is just as important. When done successfully, businesses are like sharpshooters on the History Channel; wielding their marketing weapons with precision, hitting their mark, and enjoying quick returns on investment. When done poorly? It’s like playing that blindfolded game of lawn darts during your 1977 family reunion…Sorry, Grandma.
If you got 90 seconds, I got some easy-to-follow tips for maximizing your small business marketing spend. It would go perfect with an un-impaled bowl of Aunt Cathy’s potato salad….