Home » Consumer Marketing » BizTalks 2015: Barbara Kahn on “Marketing Magic: Managing Consumer Perceptions.”

BizTalks 2015: Barbara Kahn on “Marketing Magic: Managing Consumer Perceptions.”

Professor Barbara Kahn discusses, “Marketing Magic: Managing Consumer Perceptions,” as part of the student-organized 2015 BizTalks. Professor Kahn’s lecture focuses on how easy it is to influence choice based on perceived variety.

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