Category Archives: Consumer Marketing

The Marketing Agenda: transforming our marketing capabilities for the new digital consumer. Part 1

Mary Firth, Head of Content and Marketing Services at Accenture Interactive, discusses how CMO’S can grow their brand more effectively and the complexities surrounding data.

Banking Global Distribution & Marketing Consumer Study

The banking world is experiencing new levels of competition, demand, and complexity. Accenture surveyed 33,000 customers across 18 markets and found 6 emerging trends banks can plan for now. Learn more:

Credit Card Consumer Marketing

VIP Business Talk Show with Don Emilio Zinno & Johanne Serpone. Discussing important business issues, watch our other videos and visit our website @ – and listen to our archived Radio Shows! Thank you for watching!

Unilever Marketing & Innovation Hub Consumer Insight Manager

Karen O’Hara, Senior European CMI Manager, Spreads, takes you through her experience and journey working at Unilever’s European Marketing & Innovation in Rotterdam.

Home Lecture (HL) Fundamentals of Marketing (1.2) Consumer needs, wants and demands

Home Lecture (HL) with Faindra Jabbar (2015) Fundamentals of Marketing Chapter 1.2: Consumer needs, wants and demands Tutor : Faindra Jabbar Supported by: Quest International University Perak (QIUP) Online Tutorial for College and University students Social Science Business Management Corporate Administration Office Management Secretaryship Please visit our official facebook page, Email: Subscribe […]

BizTalks 2015: Barbara Kahn on “Marketing Magic: Managing Consumer Perceptions.”

Professor Barbara Kahn discusses, “Marketing Magic: Managing Consumer Perceptions,” as part of the student-organized 2015 BizTalks. Professor Kahn’s lecture focuses on how easy it is to influence choice based on perceived variety.

Mod-01 Lec-01 Introduction to the Study of Consumer Behaviour

Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit

Consumer Marketing in the 21st Century

While the consumer culture is rapidly changing, the way large advertiser market their products to consumers is largely relying on theories developed early in the 20th century. While many of these techniques are widely used and largely effective, they are ignoring an important change in the way consumers think about things and behave. And by […]

ACTIVISION PROFILES / Hjalmar, Director, Consumer Marketing

Brand Management is responsible for leading Activision’s product strategies, marketing communications and creative execution for our leading entertainment properties. The Consumer Marketing and Product Management teams are comprised of a variety of disciplines and subject matter experts that range from highly creative to business management roles. Together, the collective brand teams manage the product lifecycle […]

Connect people with their passions – Join Consumer Marketing + Revenue!

For opportunities in Consumer Marketing + Revenue, visit

Working at Philips – Consumer Marketing Intelligence

Don’t just make a living. Make a difference. Surprise yourself at Philips. Amanda is focused on delivering activation and results but she’s also involved in innovation projects and creating new opportunities. This allows her to play to her strengths and develop new skills and learn about different areas of the business. So it’s not just […]

Marketing Strategy in Consumer Behavior

An explanation of the concepts for the paper in workshop 2, recalling the definitions of a marketing strategy problem, and reflecting on strategy, marketing, and sustainable competitive advantage.

Jack Trout Q&A: Positioning in Consumer Marketing Vs. B2B

At Innis Maggiore’s “Breakfast with Jack Trout” event, Jack Trout answered questions from attendees. For more Jack Trout videos, visit

Intro to Marketing: Consumer Behavior – Flipped Classroom

Intro to Marketing: Chapter 4: Consumer Behavior By Mr. Tan Teck Ming (Terence Sobbez Tan) Taylor’s University (Lakeside Campus) Taylor’s Business School Collaborative Research Project with: Mr. Liew Tze Wei (Multimedia University)

“What Consumer Marketing Can Learn from B2B” – Thoughtful China Consumer marketers increasingly communicate with customers through direct marketing. With the rise of smart phones, tablets and social media, it’s not only possible to engage consumers on a one-to-one basis now, it’s imperative that they try to reach niche consumer groups with targeted messages—something B2B companies have excelled at for years. Find out how […]

Four Marketing Leaders Suggest What Consumer Trends Matter |

Savvy marketers know that shifts in consumer use of digital media and technology is key to understanding trends and opportunities in marketing. In the above video brand marketers and industry analysts talk about the trends they’re paying most attention to and why.

Consumer Buying Behavior, Online Marketing Course (786 Marketing Course)avi

Hi guys This is Haris Khan Azeemi from 786 marketing group. These video Tutorials are brought to you by 786 marketing group to develop the basic understanding of Marketing Concepts. In this video we are going to cover these topics……….

What is Consumer behaviour ? (Asia Pacific Marketing Institute)

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.[1] It blends elements from psychology, sociology, social anthropology, marketing and economics. reference: […]

Aditya Consumer Marketing Limited

Aditya Consumer Marketing Limited operates and manages a chain of supermarkets under 9to9 brand name in Bihar, India. Its supermarkets retail fast moving consumer goods, essential household goods, fruit and vegetables, processed packaged and processed foods, clothes, cosmetics, perfumes, dairy products, toys, etc. The company also operates fine dining restaurants on franchise basis under the […]

Consumer Neuroscience at Marketing Sciences, as featured on BBC One’s Watchdog Test House

Marketing Sciences Unlimited and Walnut Unlimited are experts in Consumer Neuroscience. Watch this short feature on BBC One about how big brands are able to use consumer neuroscience to engage with their customers

Consumer Behaviors: Catherine Roe at TEDxUChicago 2012

As the Head of Consumer Packaged Goods (CPG) at Google, Catherine Roe helps drive online advertising initiatives for top midwest CPG clients. With her expertise in marketing, shopping behavior, and sales, Catherine helps Google to leverage digital media in connecting CPG clients to their target consumers. She contributes to the Shopper Revolution by focusing on […]