Category Archives: Global Marketing

The global marketing drivers | Chris Halliburton

Chris Halliburton, Professor of Marketing at ESCP Europe, challenges the so called marketing drivers, which could be misleading when aggregating consumer’s behaviours. More on the Executive MBA: The Executive Experts Series, Episode 4 (c) 2013 ESCP Europe

International Trade: Global Marketing

Did you like this video? Please Share It. This Video is part of International Trade Course, for more info visit: This course is designed to provide the learners, and those operating within International Trade, an opportunity to broaden their understanding of global trade issues, and to gain a clear understanding of the processes and […]


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Global trends that affect the future of marketing that no one is talking about / The Big Rethink US

The Big Rethink US 2015 March 5th / New York, NY What economic forces are changing the world of marketing? What are the new patterns of consumerism? Where are the new centers of supply and demand? What technologies are poised to have the greatest impact on the way businesses market their products and services? Futurists […]



LSBF Global MBA – Introduction to Global Marketing

Watch a short introduction video to Global Marketing.

The Global Marketing Mix – Internationalisation – Global Marketing

An introduction to the subject of The Global Marketing Mix in the connection with an organisation’s internationalisation process. Some factors affecting an organisation’s decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.

1 of 12 Global Marketing : Myles Bassell 1/30

1 of 12 Global Marketing video lectures of Prof. Myles Bassell on this channel.

Global Market Entry Strategies Explained Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012

Global Marketing – Oreos (Kraft)

For bachelors of business administration students or related degree, these videos will guide you!

Ch. 7 Global Marketing

From the book: Marketing by Grewal/Levy 2nd edition I DO NOT OWN THIS VIDEO IT BELONGS TO MCGRAWHILL Narrated powerpoints