Category Archives: International Marketing

MSc International Marketing (part time)

Whether you have a marketing background or not, King’s intensive CIM-accredited MSc programme will maximise your career prospects. Teaching is delivered MBA-style over intensive weekend sessions and you will broaden your network by connecting with other professionals who bring their own experiences, insights and contacts into the classroom. King’s School of Management & Business is […]

Introduction to International Marketing – David Thomas.flv

International Marketing Strategies: Export University

James Chan spoke on “Market and Mode of Entry Strategies” for small and midsize U.S. manufacturers and service organizations at the “Export University” seminar series at DeSales University, Center Valley, Pennsylvania on March 17, 2011. The event was also sponsored by the Philadelphia Export Assistance Center, a division of the U.S. Deparrtment of Commerce’s International […]

International Marketing Lecture 1

Professor Zafar Bokhari College of Business | Chicago State University International Marketing Contact: zbokhari@csu.edu

7 Hilarious International Marketing Fails

Owen’s here to discuss 7 International Marketing Fails. Enjoy.

Concept of International Marketing

11-1 International Marketing Strategies

We’ll look at an overview of marketing from an international perspective.

International Marketing Lecture 1

Introduction: Meaning. Scope: Difference with Domestic Marketing

INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT