Whether you have a marketing background or not, King’s intensive CIM-accredited MSc programme will maximise your career prospects. Teaching is delivered MBA-style over intensive weekend sessions and you will broaden your network by connecting with other professionals who bring their own experiences, insights and contacts into the classroom. King’s School of Management & Business is […]
James Chan spoke on “Market and Mode of Entry Strategies” for small and midsize U.S. manufacturers and service organizations at the “Export University” seminar series at DeSales University, Center Valley, Pennsylvania on March 17, 2011. The event was also sponsored by the Philadelphia Export Assistance Center, a division of the U.S. Deparrtment of Commerce’s International […]
Professor Zafar Bokhari College of Business | Chicago State University International Marketing Contact: firstname.lastname@example.org
Owen’s here to discuss 7 International Marketing Fails. Enjoy.
We’ll look at an overview of marketing from an international perspective.
Introduction: Meaning. Scope: Difference with Domestic Marketing