Category Archives: Marketing Strategy

How to Create the Optimal Content Marketing Strategy Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here’s what you’ll learn: 1. What Should People Know About Content Marketing Today? 2. Do You Have Any New Content Marketing Distribution Strategies that Can Be Deployed Broadly? 3. Do You Have a Marketing or Social Hack That Is Related to Content Marketing? One of […]

Nike Marketing Strategy | Successful Marketing #1

Please read description for full case study notes and conclusion. Case Study on the Marketing Strategy, Product Releases and Promotional Campaigns used by Nike. Conclusion: I have followed Nike since I can remember, having seen posters in magazines, players on TV and football boot releases each season. Where Nike succeed so well is in their […]

Marketing Strategy Examples

You need a marketing strategy to succeed. We take a look at two examples of marketing strategy examples, restaurants and hotels to get a better understand of the exact mix used to promote these two businesses. It’s not as simple as just getting a Facebook page and we will explore these needs. Understanding the […]

Branding: Nike & Apple Marketing Strategy

Subscribe: What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. […]

Steve Jobs talks marketing strategy in an internal NeXT video (1991)

Steve Jobs recorded this first of many ‘Chalk Talk” video targeted at NeXT’s internal marketing/sales staff. HIGHLIGHTS: 01:00. Target market 07:30. Competition 08:27. Customer needs 14:11. Unique Selling Proposition vs. Sun Location: NeXT headquarters, Redwood city Steve was 35 years old. More Insanely Great Videos & Info at

Content Marketing Strategy 2015 | C3 2015 | Joe Pulizzi

Want an overview of content marketing strategy and web presence management? Check out the infographic: Research shows that 9/10 marketers have a content marketing strategy, but just 30% are effective. So why does a content marketing strategy fail? Simply put: the content focuses too much on the brand, and not on the pain points […]

Steve Jobs’ amazing marketing strategy – MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get […]

What is the Best Marketing Strategy of All Time?

The best marketing strategy for your business takes some trial and error to find, however, in this video, Dale Beaumont covers the benefits of one marketing strategy that every business should be using. For the full article, go to: If you enjoyed this video, I really encourage you to click the Like button and […]

What is Marketing & Brand Strategy?

Hybrid Customer & Marketing Strategy With Jared Foster This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and […]

Philip Kotler: Marketing Strategy

Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world’s fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the […]