http://www.FamousChiro.com helps chiropractors Marketing for chiropractors: Building a profitable practice
Hey Everybody, Leo Goykhman here, founder of FamousChiro and welcome to another Practice Building update. In today’s video I want to share with you something that I’ve been discussing with clients and colleagues of mine. And that is this; the truth is you cannot build a sustainable and profitable business or practice without advertising and marketing.
What do I mean by that?
So many individuals that I’ve met at various conferences or places I may have spoke or colleagues and clients say to me that I build my lead generation sources and funnels, practice or business through word of mouth or through social media. And that is OK. That is all good. I definitely am not suggesting you stop word of mouth advertising. However, if you are not utilizing tools that allow you to target the ideal individual that you want to do business with, that you want to treat, if you are not utilizing tools that allow you to market your message and place it in front of the individual that can say “Yes! I want to come in and deal with this doctor today.
I will pick up the phone and call for that consultation. Yes, I will call and get an adjustment” or whatever the offer may be. If you are not utilizing direct response marketing and advertising, if you are not positioning your offer in a way that are reaching targeted highly qualified prospects, you are losing out big time. There are doctors right now absolutely dominating their area or city simply by implementing a variety of marketing strategies that get targeted, qualified prospective patients to their web site. And when they get to their website they offer them something of value-whether it’s a report, video or book and capture their information. And now, because they have captured that information, they have true leverage. They can say, you know what, I am going to start this series of communications with this individual and show them I’m the best doctor in the city. You know what? Because the majority of doctors are not doing that, because the majority of YOUR competitors are not doing that, if you start, you are going to clean up. And I will tell you this from experience, working with many clients, I have seen the difference when we utilize a vast majority of sources. It could be YouTube videos, Google Ad words, Facebook ads, it could be banner ads, or even radio. It could be and it should be all of the above. Or at least some of them. The worst thing you can do is try to build a practice using one source of traffic. Whether it is word of mouth or Google Ad words.
The number “one” is the single worst number in business and I learned that from Dan Kennedy. If you have one of anything, you are really putting yourself at risk because if that traffic source goes, then the lead flow that was coming into your practice is immediately gone. So what I want to really drive home is that you should not be afraid of advertising and marketing. You really need to embrace it. At the end of the day, the doctor that is going to win and by win, I mean it in a sense of building a practice, delivering the most value they can to their community, is the doctor that is going to be bold.
The doctor that is going to position himself or herself as the number one expert. The doctor that is going to say, “I’m going to go above and beyond what is expected and what everybody else is doing.” And I will tell you this, if you make a commitment from this day forward you are going to educate yourself and learn about the opportunities that exist right now, in today’s day and age about getting your message into your community, you are going to see your profits soar and you are going to see your practice grow exponentially. With that being said my name is Leo Goykhman and thanks for joining me for another Practice Building News update and I’ll see you next time. Take care.