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Concepts in Marketing, Advertising and PR


Marketing is the overall process of communicating and delivering products to a target audience through the marketing mix of product, price, place and promotion. Promotion is a combination of communication activities that include advertising and public relations. Deciding on what resources to apply to each of these promotion areas is a result of other factors identified in an overall marketing plan.

Concepts in Marketing, Advertising and Public Relations is an attempt to explain in very clear cut way using real life example the difference between direct marketing, Advertising, Public relations or PR, Telemarketing, brand recognition, customer feedback, demand and supply gap, competition eating into your market share and restrictions for entering into new market. A Fun video for MBA aspirants, Advertising and Marketing graduates

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