The ability to create outstanding content will have a disproportionate effect on content marketing’s success (or failure). In fact, 85% of B2B marketers who said they were more successful in 2016 than the previous year attribute their success to better content creation, according to Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America. In this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2B marketing experts offer tips for how content marketers can make more time for the content that wins customers.
Read the blog post for this video here: http://contentmarketinginstitute.com/2016/10/content-creation-quarterback
See the entire 2017 B2B Research here: http://contentmarketinginstitute.com/research/
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