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Content Marketing Strategy Sessions – Your 2017 Content Marketing Goal

In our recent survey of content marketers for the new Content Marketing Institute’s B2C Content Marketing: 2017 Benchmarks, Budgets and Trends—North America report, we found B2C marketers have a wide range of organizational goals they planned to reach through their content marketing in next 12 months. From brand awareness to an increase in their email subscribers to nurtured leads, content marketers are putting their work to a wide variety of uses. But in this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2C marketing experts share the one overarching goal that should inform each piece of content and they share how they address it in their companies.

Read the blog post for this video here:

Your 2017 Content Marketing Goal: Give the People What They Want

See the entire 2017 B2C Research here: http://contentmarketinginstitute.com/research/

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