Strategy is about making choices, trade-offs;
it’s about deliberately choosing to be different.
– Michael Porter
Do you know exactly which target markets your tourism business is best suited to… and how to reach them? Do you know how to differentiate yourself from all the other similar businesses you’re competing with? And do you know how to put it all together in an actionable, results focussed plan?
In this practical 2 part webinar, you will not only gain an understanding of the areas you need to focus on, but you will actually formulate your own strategic sales & marketing plan in several logical steps;
Part 1 (THIS WEBINAR)
i. Where are we now – including SWOT analysis, Competitor analysis & strategic segmentation
ii. Where do we want to go – including Missions & objectives,
iii. How do we get there – Marketing mix decisions (intro)
This session will take place before the end of the year and will cover:
iv. How do we get there – Marketing mix decisions (cont’d.)
v.How can we ensure arrival – developing a strategic sales & marketing plan for EACH target market
vi. How can we ensure we get there – Tracking, Monitoring & Reporting results