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Definition of Organisation | Characteristics of Organisation | Principles of Marketing Lectures

Definition of Organisation as per Theo Haiman, an authority in management, ” Organising is the process of defining and grouping the activities of the enterprise and establishing the authority relationships among them.

Characteristics of an Organisation:
1. Organisation can be consulted as consisting of behaviours of a set of participants.
2. Organisation could be equated to a network system of social and cultural relationships.

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Definition of Organisation | Characteristics of Organisation | Principles of Marketing Lectures

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