Home » Marketing News » Digital Coffee #FacebookLive – Social Media & Digital Marketing News 3rd Feb 2017

Digital Coffee #FacebookLive – Social Media & Digital Marketing News 3rd Feb 2017


Augmented branded lenses for Facebook
* Another Snapchat rip off
* Good product for large businesses which may leave more space for small business in traditional ads
* First one will be a freebie
* Would you use them? I’m thinking Star Wars and yes I would

Twitter working on abuse
* String of Tweets from Ed Ho saying it will be days and hours not months
* Watch this space
* Twitters biggest problem is abuse

Twitter adding video view count
* Not rolled out but testing
* Views is social proof
* Will they use this for featured video in the new explore section?

BooR codes let you link off site
* Create a boo r code for any link
* Available to all users
* Links have to be https to work

Facebook to launch a TV app
* An app for your smart TV including Apple
* Not clear what it will show but live streams and popular videos like YouTube

Facebook algorithm change
* Bid to combat fake news and click bait
* Authentic content may be shown higher in feed
* “not misleading, sensational or spammy”
* “we categorized Pages to identify whether or not they were posting spam or trying to game feed by doing things like asking for likes, comments or shares. We then used posts from these Pages to train a model that continuously identifies whether posts from other Pages are likely to be authentic. For example, if Page posts are often being hidden by people reading them, that’s a signal that it might not be authentic.”
* Real time signal
* Events you care about appear higher in feed
* Relevant to user – football team etc
News Feed FYI: New Signals to Show You More Authentic and Timely Stories

Snapchat billboard lenses
* Make any surface into a billboard
* Another AR product to make them stand out

Photo albums coming to Instagram
* Album builder being beta tested with a group of Android users
* Can’t publish albums yet
* Another move to being more like Facebook?

Follow me on Twitter: https://twitter.com/Spiderworking
Like the Spiderworking Facebook page: https://www.facebook.com/spiderworking
Subscribe to the Blogcentric podcast on iTunes: http://bit.ly/blogcentric

Leave a Reply