Click here to access a free video training series and download your 1 page checklist:
Do you put a lot of money into advertising but fail to see results? Direct Marketing is about taking the persons that views your Ad to the next step.
In this video I want to show you exactly what your marketing content is supposed to look like.
The process of creating effective direct marketing programs is actually scientific.
You’ve been taught to believe that marketing is an art and that you need a team of creative people to invent funny, quirky, entertaining, or any other type of creative content to use in your advertising and marketing. But this is simply not the case.
We call this scientific method for creating comprehensive direct marketing systems the “Strategic Messaging Formula” and we use it exclusively within the Power Marketing Consultants Network to generate industry leading results for all of our customers, no matter their industry.
The strategic messaging formula (or SMF for short) has 5 components.
First is CAPTURE. This means that you must first capture your target market’s attention. That’s pretty obvious, I know, but it’s not as easy to pull of as people think. Furthermore, its done wrong more often than its done right. In short, you need to use Hot Buttons. Now many people have different definitions for what a hot button is. Our definition is simple. A hot button is an activator that is important or relevant to the prospect. That’s it. An activator is something that is familiar, unusual, or problematic and it snaps people out of Auto Mode and into Conscious mode. Those activators cause you to say “Yo Bro, Pay attention!”
The second component is CONNECT. This means that once you’ve captured your prospects attention, you must connect with them on an emotional level. You have to hold on to their attention by connecting with a hot button that is important or relevant to them. You have to make them feel like important and relevant information is going to be delivered to them. Information that will help them make the best decision possible. In short, you will be helping to facilitate the decision making process.
The third component is INFORM. Now that you’ve connected with your prospect on an emotional level, you must give them enough quality information to make them feel like they can make an informed decision about how to solve their problem or gain a needed benefit. Again, you do this by giving your prospect enough quality information to address their emotion need—remember the component is called INFORM. So you are informing them. This step is ultra critical and it turns the sale from an emotional sale, to a logical one.
The fourth component is INCENTIVIZE. In this step, you have to give your prospect an incentive to take the next step in the buying process. This is often accomplished by giving your prospect an offer to get a FREE marketing tool of some sort, like a special report, a book, a video, a series of videos, an audio program, or anything like that. However, you don’t always have to give away a marketing tool. Often you can give them a coupon, an exclusive discount, a special limited opportunity, or any other low-risk or high value offer. Whatever it is, just remember that you are incentivizing your prospect—you are simply getting them to take the next step in the buying process.
The fifth and final component is AUTOMATE. This simply means that now that your prospects are connected with you and your marketing system, you must create content to automate the followup process. Companies and individuals are notoriously bad about following up. Fortunately, software is available today to assist in this process, but even then, the software will not give you the best return if you don’t properly craft your message and followup sequence.
It’s a proven formula for marketing success. It’s a scientific approach to marketing that is based on human nature, and when properly executed drives your prospects to take action on your marketing and advertising material.
Before you invest in more marketing services or write your next advertisement for your company, be sure to download the Strategic Messaging Formula Checklist below this video.
This easy-to-understand check list will walk you through step by step what you need to know to ensure that your next advertisement is a powerful marketing tool that serves your company for years to come.
I hope you enjoyed this video, i enjoyed making it for you. I look forward to seeing you in the next video.