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Direct Marketing Strategies Interview – Richard Viguerie & Joe Polish

Direct Marketing Strategies Interview – Richard Viguerie & Joe Polish . To learn more about Genius Network® click here: http://goo.gl/BQPhfl

Richard A. Viguerie transformed American politics in the 1960’s and ’70s by pioneering the use of direct mail fundraising in the political and ideological spheres. He used computerized direct mail fundraising to help build the conservative movement.

In this interview at a Genius Network® monthly meeting Richard shares valuable direct mail marketing strategies and techniques.


5:52 Find a category that you can own, to build your brand
7:54 How Richard stay relevant in the marketing world
8:07 Study, study, study marketing!
8:22 Viguerie’s Four Horsemen of Marketing
8:53 Position
9:35 Differentiation
9:53 Benefit
10:00 Brand
11:35 The benefit of a four part written plan
15:39 The workhorse of marketing today
18:17 Highlights and tips on how to use and ncorporate direct mail
21:58 Joe Polish and Richard Viguerie Q&A
22:13 If you were starting over, what three things would you do differently, better, more seriously or less seriously?
27:50 What’s the most interesting political marketing idea you’ve discovered or uncovered that everyone here could benefit from?
32:14 The secret to marketing success in three sentences or less is what?
36:16 What’s the greatest marketing campaign, direct mail campaign, or sales letter you’ve ever seen that everyone here should study in depth?
39:35 What’s the single best piece of business or non-business advice that you’ve ever received and how did it alter your business path and you life?
43:28 What’s something that you would rarely share publicly whether a marketing secret or political idea or life philosophy, that would change the lives of everyone here who hears it?


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