Once you have your marketing strategy, execute by determining your objectives (what you want marketing to achieve), develop a content marketing strategy, and earmark a budget. Anita Newton teaches how to think through your marketing goals (hint: it isn’t always to sell), and how to create compelling, interesting content that will engage your audience.
THIS VIDEO CAN HELP ANSWER:
What can marketing do for my company?
What is content marketing?
What are strategies for successful content marketing?
How should I think about a marketing budget?
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