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Entrepreneurial Marketing: Content and Objectives

Once you have your marketing strategy, execute by determining your objectives (what you want marketing to achieve), develop a content marketing strategy, and earmark a budget. Anita Newton teaches how to think through your marketing goals (hint: it isn’t always to sell), and how to create compelling, interesting content that will engage your audience.

What can marketing do for my company?
What is content marketing?
What are strategies for successful content marketing?
How should I think about a marketing budget?

Visit the website: [http://bit.ly/1EW2br7]

The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future.

The Kauffman Founders School series modules include Powerful Presentations, Intellectual Property, Founder’s Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more.

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Video may not be used without permission. To enter a request for permission to use, contact FoundersSchool@kauffman.org.
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