How can online marketing help the B2B marketer? Does search marketing really work in the B2B space? How do I optimize my online strategy for a long sales cycle? As more B2B marketers jump into the world of online, answering those questions becomes even more important. Join the writers of the recently published Wiley bestseller, “Complete B2B Online Marketing: A Practitioner’s Guide,” as they wade through the turgid waters of these questions and more. This session acts as a great primer for other online marketing sessions at Dreamforce.