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Go-to-Market-Strategy: BCG’s Anthony Pralle on how to gain competitive advantage

BCG’s Anthony Pralle provides advice for companies on bringing together all the commercial functions—marketing, sales, pricing, and consumer insight—as a strong source of competitive advantage. To read more about BCG’s expertise on go to market strategy, please visit: http://www.bcg.com/expertise_impact/capabilities/Marketing_Sales/go_to_market_strategy/default.aspx.

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