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Go-to-Market Strategy – Entrepreneurship 101 2010/11

This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centred approach to market entry and illustrate the barriers to scaling and selling your product.

MaRS – Building Canada’s next generation of global technology companies. marsdd.com

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