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Go-to-Market Strategy – Entrepreneurship 101 2012/13

Murray McCaig, Co-Manager, MaRS Cleantech Fund, draws on his experience to explain the key role of the go-to-market strategy in building a strong company and securing investment. Murray discusses tactics to help startups develop a solid go-to-market plan.

MaRS — Building Canada’s next generation of global technology companies. http://www.marsdd.com/

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