See what you need to do to create a successful direct marketing campaign. Take inspiration from the advice given by direct marketing expert Hristo Radichev in this talk with international marketing speaker and trainer Michael Leander.
Michael Leander talks to Hristo Radichev about Mediapost Hitmail’s amazingly successful integrated direct marketing campaign. It involved direct mail, a newly translated direct marketing book by Drayton Bird, a website, personalization and much more.
The campaign was conceptualized, planned, executed and monitored by Hristo Radichev and his team of integrated marketing experts.
In the video, you will learn about;
– how to run a successful integrated direct marketing campaign
– what you need to think about when writing a compelling direct mail letter
– why it is not about the investment size, but rather about how much your campaigns costs you in terms of each response
You can learn more about Hristo Radichev here;
Get more marketing stories like this on Michael Leander’s The Mind-Box Blog http://www.michaelleander.me/blog/
You can find information about direct marketing books and case studies by visiting http://www.michaelleander.me/resources/