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Japan | International Marketing Update

As a global marketing organisation, Meat & Livestock Australia has six International Business Managers (IBMs) based in key export destinations – each charged with promoting the superior safety and quality systems of Aussie red meat in order to gain better market access and grow demand.

Each month we hear from one of our IBM’s for a quick catch up of their in-country experiences in promoting Australia as a trusted source of safe, traceable and high quality red meat.

In our latest video blog we hear from Andrew Cox – who reports from the True Aussie Beef and Lamb Trade Show in Tokyo, just one of the many activities carried out in this crucial region for Aussie red meat exports.

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