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Marketing Optimization – Definition of Optimization

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How many of you have a website or online business
Even if you don’t and you should, I’m sure you’ve seen many people making a lot of money online.
Have you ever wondered how they do it?
Secret or magic formula?

They are working hard and optimizing their online businesses.
If you do not tweak and change your website continuously, your probably leaving a lot of money on the table.

I’m here to tell you you can do it too.

Thank Ms. Toastmaster, Welcome Toastmaster and Honored Guests.

Today I am going to talk you about optimization.
Continuously improving your online business to make more profit.

3 Step you can do create an optimization plan
1. Discover – Understand Customers and Problems
2. Create – Product to Solve Problem
3. Grow – Scale what works

Examples of very successful people online are
Pat Flynn – 75k / month – website, blog and affiliates from Smart Passive Income
John Lee Dumas – 134K p/ month from products, membership sites and Podcast – Entrepreneur on Fire

There are many different kinds of optimization.
SEO – Search Engine Optimization – improving search engine rankings to drive more traffic
CRO – Conversion Rate Optimization – improving leads and sales
Web Analytic, Advertising and Social Media

Optimizing all those tactics is what I call Marketing Optimization.

Implementing a Marketing Optimization Process will all you to…
1. Predict The Future
2. Compound Results

moving goods from producer to consumer
the process or technique of promoting, selling, and distributing a product or service

Process of making something as effective as possible

Podcast – Internet Radio Show

Neil Patel – Quick Sprout – Top entrepreneur under the age of 30 by President Obama
Optimization is all about tweaking. How can you squeeze more people through the online sales funnel. For example, you have 100 window shoppers but only one buyer. That would be a 1% conversion rate. If you can convince 10 more people to buy? That’s like 10x the revenue.

Peep Laja – ConversionXL
Doing stuff better
whatever you are doing right now. If you are trying to sell stuff, optimization will help you do it better.
Optimization is all about moving the needle.

email marketing expert
Good ol’ Albert said, “The most powerful force in the universe is compound improvements,”

Albert Einstein
“Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.”

Understand your customer, earn there trust and money, if not you will not get ROI

My Definition:
Continuously improving your online business to make more profit.

Implementing a Marketing Optimization Process will allow you to…
1. Predict The Future – Anticipate opportunity
2. Compound Results

3 simple phases: Discovery – Execute – Scale

1. Discovery (Columbo)
1. Investigate & define goals and create hypothesis
2. Create (Ninja)
1. Information Architecture Design, Implementation & Split Test – tactics
3. Grow (Voltron)
1. Review & Scale

Take Aways
1. Predict The Future of Your Marketing
2. Compound Results – Maximizing Your Profit -More achievements in smaller amount of time.

You all as entrepreneurs should be taking advantage of an online business.s

* Public speaking,
* Create dream job or product
* Write that book.

Life is all optimization.
Measuring where you are and trying new things, your probably not growing.

What is you definition of optimization?

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