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Marketing Resource Management: Manage Global Marketing Programs, Allocate Resources and Prove ROI

Mark, CMO of a backpack company, is struggling to prove ROI of marketing campaigns to other team members. He needs to simplify processes and gain a complete view of marketing spend, campaign activity, project reviews and available resources. Using Teradata’s Marketing Resource Management, Mark’s entire team can now eliminate bottlenecks in process, complete cross-functional approvals and reviews to meet regulatory standards, access any creative assets needed, generate real-time campaign reports, easily control and analyze budget to show ROI, reallocate funds, collaborate on a global scale, and achieve marketing agility.

To learn more, visit: http://marketing.teradata.com/US/Products/Marketing-Resource-Management/

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