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There are so many marketing strategies for small business out there that it can be challenging trying to decide what strategy is best for your small business.
Which is why on this episode, we’re going to go over 3 keys to successfully market your business online, so you can quickly learn what you need to do, and then get back to running your business.
Key #1: Upgrade Your Website
Your website is your businesses hub, a controllable online asset where you get to decide what to say, what to show, and how to design it. It’s also the online face of your company, so you really want to make sure you’re sending the right message when a customer checks you out for the first time.
-Is your website easy to find online?
-Is it clean, modern, and looks good on different screen sizes?
-And are your services and contact details easy to navigate to?
Try to imagine visiting your website for the first time from your customers perspective and see what kind of image your website is giving about your company. Also, don’t forget about page load speed.
Also, slow loading websites are quickly abandoned which means lost visitors and lost profits.
Key #2: Facebook Ads
Facebook Ads allow you to create laser targeted marketing campaigns and put them right in front of your target market.
Facebook Ads are like TV, radio, magazines, and newspapers all rolled up into one super platform, but instead of costing thousands and thousands to get started, you can start for as little as a couple dollars a day.
If you’re just getting started, running a Facebook Ad can be as simple as pushing the “boost post” button, but you’ll eventually want to graduate into running proper campaigns to really take advantage of all the features Facebook Ads have to offer.
Key #3: Email Marketing
Email marketing scares a lot of small business owners off, but it doesn’t need to.
The truth about email marketing is that it can be as simple as sending a single email. The key with email marketing is to start now, and then automate the process.
Your email marketing campaign can be a monthly newsletter, a weekly blog update, or daily tips on whatever it is you’re offering.