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In this video Kevin describes the different niche marketing strategies used by Realtors and challenges the common belief that “Riches are in the Niches.”
Niche marketing was a concept created in the 1920’s by companies to deal with marketing costs when every marketing impression on a customer or prospect had a tangible cost in dollars or “man-hours.”
Having a niche can be great. However it can also be very limiting. If you’re going to pick a niche, here is my favorite “niche” motivated sellers.
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