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Niche Marketing Strategy for Real Estate Agents – Kevin Ward

Go to http://YesMasters.com For more killer training videos for REALTORS who want more Yes’s and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

In this video Kevin describes the different niche marketing strategies used by Realtors and challenges the common belief that “Riches are in the Niches.”

Niche marketing was a concept created in the 1920’s by companies to deal with marketing costs when every marketing impression on a customer or prospect had a tangible cost in dollars or “man-hours.”

Having a niche can be great. However it can also be very limiting. If you’re going to pick a niche, here is my favorite “niche” motivated sellers.

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