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Real Marketing: Stop Advertising and Start Selling

Sensory overload, exchangeable products and an unprecedented diversity of brands and channels — the world of marketing has become complicated. The sixth video in the “Little Green Bags” series shows how real marketing leads to sales.

© University of St.Gallen (HSG)
Text by Prof. Dr. Christian Belz und Dr. Marc Rutschmann
Production: http://www.zense.ch
Academic Director: Prof. Dr. Thomas Beschorner

To watch the first “Little Green Bags” video on corporate social responsibility (CSR), please go to http://youtu.be/E0NkGtNU_9w

To watch the second “Little Green Bags” video on the ten myths of entrepreneurship, please go to http://youtu.be/G8gRkJ9cnzo

To watch the third “Little Green Bags” video on the energy revolution, please go to http://youtu.be/5lcgGs3UUg4

To watch the fourth “Little Green Bags” video on business model innovation, please go to http://youtu.be/B4ZSGQW0UMI

To watch the fifth “Little Green Bags” video on the digital good life, please go to http://youtu.be/_tUMnwkMSeg

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