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Small Business Marketing 101: Creating a Marketing Plan

Table of Contents:

Smart Marketing Tip #1: Asking the right questions: (2:20)

Smart Marketing Tip #2: You’re not selling a product feature, you’re selling a product benefit (11:44)

Smart Marketing Tip #3: Your channels should support each other (22:17)

Smart Marketing Tip #4: Relevant messages = better response (23:23)

Smart Marketing Tip #6: Marketing is about profitability, not sales (26:02)

If you’d like a link to the presentation, you can find that here: http://www.slideshare.net/Vistaprint/marketing-essentials-marketing-basics

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