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Small Business Marketing Tip: How to do your market research

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On today’s Basic Bananas TV we discuss the importance of researching your market and how to go about it. There are four easy ways for you to do some valuable market research:

1. Competitor research:
Don’t just copy your competitors! What can you do differently and better than anyone else?

2. Research other industries:
What are some smart ideas you can apply to your own industry? In the video we chat about some great examples.

3. Look at what the big guys are doing:
Big companies usually put a lot of time and effort into their research, look at what they are doing and how they are doing it, you might learn a few things.

4. Look at trends in the market:
Not only in terms of marketing, but also changes in society and economic developments.
Stay at the forefront of your industry by adjusting to your customer behaviours.

It’s your turn: How do YOU do research? Do you have any tips you can share with our community?

Remember to keep learning, applying and sharing your successes!

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