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“The difference between market intelligence, business intelligence and strategic intelligence”

Ivo Maasen is in charge of the market intelligence at Sappi Europe. Sappi is one of the biggest paper producer in the world. Ivo Maasen explains the differences between business intelligence, market intelligence and strategic intelligence. All three are becoming more and more important for any corporation. Spot the new trends, listen to customer and handle all the new relevant informations properly in order to alert the right people within the organisation

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