Marketing automation has changed the direct marketing discipline by allowing marketers to focus more on campaigns that serve customers’ needs in individual level. Find out how marketing automation helps marketers overcome this transformation.
Watch other videos in this series here:
How to deal with (big) data http://youtu.be/9egQQiV8VhA
The power of real time marketing http://youtu.be/DN707v3aqBk
The future of direct marketing http://youtu.be/fkcgpyJUHHA
Enhance your marketing campaign performance http://youtu.be/0B33b_eeHoA
What does it take to be customer-oriented? http://youtu.be/z6x1hkw–wc