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“What Consumer Marketing Can Learn from B2B” – Thoughtful China

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Consumer marketers increasingly communicate with customers through direct marketing. With the rise of smart phones, tablets and social media, it’s not only possible to engage consumers on a one-to-one basis now, it’s imperative that they try to reach niche consumer groups with targeted messages—something B2B companies have excelled at for years. Find out how B2B companies use direct marketing in China, and what B2C companies could learn from them.

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