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What is Consumer behaviour ? (Asia Pacific Marketing Institute)

Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.[1] It blends elements from psychology, sociology, social anthropology, marketing and economics.
reference: http://en.wikipedia.org/wiki/Consumer_behaviour
visit: https://www.apmi.asia

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