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What is marketing, and how does it affect your photography business?

TRUST ME, you want to be a part of this over on the blog: http://www.alexbeadonphotography.com/blog/2012/07/10/are-you-scared-of-marketing/

“Hey lovers,

Let’s address the big, scary nine letter word: MARKETING.

I used to be so scared of this word that the first time another professional photographer asked me what I was doing to market my business I responded cluelessly with, “What do you mean?” … and I have a DEGREE in Marketing! That tells you just how intimidating that nine letter word can be!

Soon I realised that it was just my silly mind building obstacles because secretly I didn’t want to have to deal with it. I knew exactly what marketing was and I knew a lot about it (having spent three years of my life studying it). So I had zero reason to feel intimidated by it.

So let’s all put our excuses aside and tackle marketing head on.

I have put together a four step process on how to be a better marketer and it was made just for you. The trick? To think of it creatively. I know you’re a creative person, so let’s try channelling all of that good creative energy onto the four steps outlined in this video! …”

Read more and join in on the conversation here: http://www.alexbeadonphotography.com/blog/2012/07/10/are-you-scared-of-marketing/

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In this video we cover: what is marketing, que es marketing, advertising, small business, photography, for photographers, the brand, logo, what is a brand, graphic design, what is branding, logo design, branded, fear of fear, marketing plan

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