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What is Marketing? Universal Definition

The world of marketing is all about identifying and meeting peoples needs. According to The American Marketing Association, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.

There 10 Things that are marketed. These are goods, services, events, experiences, persons, properties, places, ideas, organizations and information.

Source of information: Marketing Management 14e Global Edition by Phillip Kotler and Kevin Lane Keller.

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