YouTube Advertising Strategies Course Intro:
Learn how to create effective YouTube TrueView Advertising campaigns.
Why You Should Be Using YouTube Advertising…
Only Pay When People Watch
With video ads you pay only when someone chooses to watch your ad, so you don’t waste money advertising to people who aren’t interested in your business.
Reach Your Ideal Customer
Zero in on the right people based on who they are, where they’re located, and what they’re interested in–for example, men aged 18-34 in Boston or women who enjoy travel.
See What’s Working
YouTube’s free Analytics tool helps you understand who’s watching your ads and how they’re interacting with them.
Build a Following
Your ads can drive video shares, new channel subscriptions and create opportunities to communicate with your customers.